Saturday, January 17, 2015

JWEL, the Ice Cream Empire

Calling all the Ice Cream lovers ~
A great news to share...

So, I have dropped by Tropicana City Mall yesterday and F&N Creameries was actually having a roadshow to introduce their newly launched Royal range of Ice Cream sticks - JWEL, The Ice Cream Empire.

The name of JWEL itself break the rules, wittingly inserting a diamond and shortening the accepted spelling - putting a new twist on luxury, offering a unique yet daring experience. 

JWEL consists of five nobles that bring you more than just a luxurious or premium experience, but also a world of irresistible indulgence and intrigue. Each nobles present a distinctively delicious treat. Decadently coated in thick, almond-flecked chocolate, there are five classic flavours of them which are Vanilla, Tiramisu, Double Chocolate, Caramel and Black Forest.

Like any great empire, JWEL has many twists and turns in its background as been told through their packaging. Each wrappers bears a golden crown, the title of its creator and unique motifs that hold profound hints to their flavors and places of origin. Through the writing on the wrappers, you can glance into the distinctiveness, rivalry and the united pursuit of perfection that they share.

The Baron of the Dark Forest
The Brazen Baron plucks young cherries from the forest and presents them to the
village maidens. With his deep passion for the darkest chocolate in the realm, the
Baron will tempt you with the very best of the Black Forest.

The Earl of Caramel
The Extravagant Earl spares no expense in his pursuit of perfect indulgence. They
say this eccentric lordship uses pots and pans of gold and silver to create the
sweetest drops of heaven ever seen in the entire empire.

The Duke of Vanilla
The Decadent Duke has flair, finesse and a certain élan. His gowns are sewn from
the finest satin. His cloaks are lined with gold thread. He bathes in milk scented with
the finest vanilla essence and he brushes his teeth with pearl dust.

The Duchess of Double Chocolate
They say The Delectable Duchess eats her devilishly indulgent Double Chocolate
with diamond-studded dessert spoons. While her subjects eat cake, she covets
hazelnuts like they are priceless jewels. In fact the only thing nuttier than the
Duchess is her ice cream.

The Countess of Tiramisu
She’s Italian. She’s irresistible. She’s got va va voom. The Curvaceous Countess
expertly embraces the most distinctive coffee flavours with the very finest chocolate
to create a sensually creamy experience.

By simply capturing a picture on the JWEL throne and share it on your social platforms, you can walk away with a complimentary JWEL Ice Cream! Catch up all the roadshows to enjoy such sweet treat!
  •   16th – 18th Jan at Tropicana City Mall (10am – 10pm)
  •  19th Jan at APIT Bukit Jalil (10am – 5pm)
  •  21st Jan at UNITEN (10am – 5pm)
  •  22nd Jan at Nilai University (10-5pm)
  •  23rd Jan at MMU Cyberjaya (10am – 5pm)
  •  25th Jan at British Malaysian University (8.30am – 2pm)
  •  26th Jan at Taylor's Lake Side (10am – 5pm)
  •  27th Jan at Segi Kota Damansara (10am – 5pm)
  •  28th Jan at Unisel Bestari Jaya (10am – 5pm)
  •  29th Jan at HELP University College (10am – 5pm)
  •  30th Jan at German Malaysian Institute (10am – 5pm)
  •  4th Feb at Inti Subang (10am – 5pm)
  •  5th Feb at Unisel Shah Alam (10am – 5pm)
  •  6th Feb at UTAR PJ (10am – 5pm)
  •  9th Feb at Inti Nilai (10am – 5pm)
Besides, here's a great deal for you simply through clicking.
By voting your favorite JWEL flavour on Facebook, you may win yourself an Apple iPad Air and cash prizes! Click here to vote -

I have so so so much fun with my friends during the roadshow and of course chilling together with the JWEL ice cream! Do follow JWEL on Instagram and Facebook for more roadshow updates or promotions!


  1. Replies
    1. Haha, I cant help u for this :p must ask the organizer jo haha

  2. By taking the time to read a lot of information like this to add my insight


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